Uncover Your Story
With Sarah Oughton
Welcome to Uncover Your Story, the podcast for creatives, change makers and big-hearted rebels who want to share stories that matter.
Whether you have a personal brand or you work for a non-profit focused on bringing positive impact to people’s lives, the stories you tell can make all the difference.
I’m your host, Sarah Oughton and I’m a brand photographer, storyteller and content creator. I’ll be drawing on my 20 years’ experience with non-profits and more recent experience with personal brands, to dive deep into the art of communicating through story.
I’m here to guide you every step of the way on your own storytelling journey. My mission is to empower you to share your story with conviction and joy and increase your impact in the world.
As well as my solo episodes, I’ll be chatting to inspiring guests who will share their own stories on how to create positive change. This is a community where we can learn from each other and tackle the biggest communication challenges when it comes to connecting with your audience and building successful businesses with purpose and passion at their heart.
So join me and my guests to build your communications toolkit with actionable tips, strategies and insights to uncover your full storytelling potential.
#5 The Art of Showing Your Story (So People Feel It and Remember It)
The stories you tell can set you apart — but only if people feel them. In this episode of Uncover Your Story, I share a personal story and break it down step by step to show how you can move from telling to showing. You’ll learn how to use structure, detail, and emotion to create stories that connect, stick, and inspire action.
#4 Shifting Power, Sharing Stories: on HIV, Digital Strategy & Empowerment with Sarah Hand
What happens when we put people’s stories at the heart of change? In this episode, I speak with Sarah Hand – midwife turned international health and development leader, and former CEO of Avert – about how storytelling, co-creation, and compassionate leadership can break down stigma, shift health behaviours, and create lasting impact.
#3 Flipping the script on matresence, menopause and neurodivergence with CiCi Goktas
In this episode, I’m joined by CiCi Goktas – a holistic health coach, yoga teacher, and women’s circle leader. CiCi’s mission is to support women in building a strong mind-body connection. She helps women navigating the messy parts of life.
We dive into how CiCi uses storytelling to break down shame and create honest conversations around motherhood, menopause, and raising a neurodivergent child.
#2 Stories that heal: reframing your narrative around food and wellbeing with Esther Amira Opie
In episode 2 of Uncover Your Story, I talk to Esther Amira-Opie, a nutritionist, wellbeing advocate, and founder of Nutrition, Wellness, Lifestyle.
We talk about how powerful personal stories can be when building a brand, how to gently reframe harmful narratives around food and body image, and why small, consistent micro-stories often create big impact.
#1 Uncover Your Story with Sarah Oughton: Your voice and story matters - but how do we own it and shine?
Your story matters. In the very first episode of Uncover Your Story, I share why even the smallest stories can create big impact, my journey from humanitarian storytelling to running my own brand photography business, and why it’s okay to start small (and imperfect!).